Full Featured Pay Per Click Campaign Management Services

Our Full Featured Pay Per Click Campaign Management service guarantees a high Click Through Rate (CTR), and is more focused on relevant traffic to your site, resulting in a high visitor conversion rate.

The Full-Featured Pay Per Click Campaign Management Services covers the following processes and services:

Step 1. Objective Setting and Business Model study:

Under this step we set the objectives of the campaign in close consultation with the Client and get an in-depth understanding of your business model and business requirements by performing the following tasks:

 Objective Setting and Business understanding

 Prospect Psychological Profiling© (PPP)

Step 2. PPC Keyword Research:

Based on your answers, objectives and our PPP report, we will be short-listing a list of around 150-400 keywords. The initial research churns out hundreds of keywords and we systematically drill down to the most efficient keywords after deleting the ones, which are not relevant or cost effective for your PPC Campaign. We then study the optimum bid rate for bidding on these keywords based on various metrics like conversion rate, profit per sale etc.

Step 3. Visitor Convertibility Analysis©:

Based on the Objectives of the Campaign, finalized keywords and the PPP© we will study the suitability of your site's current WebPages to be the landing pages for the campaign or/and suggest creation of customized landing pages. In PPC, landing pages are important as they are the entry points to your website and determine the conversion of a visitor.

Step 4. Ad Copy Creation:

After studying the landing pages of your website we would create specific ads for the finalized keywords to ensure maximum visibility and Click Through Rate (CTR). We would create a customized attractive ad copy, which increases the probability of a click from the search engine traffic.

Step 5.Camapign Setup:

We would be setting your site's campaign in the following Search Engines: a. “Google Adwords” b. “Overture” & c. “Find What”

Step 6. Campaign Management:

Campaign management would involve a host of different steps and analytical techniques like -CTR Management, Bid Management, A/B split testing, Campaign ROI analysis, Campaign Ads and keyword tweaking and Weekly Campaign Reporting.

Our USP

• Our Unique Prospect Psychology Profiling (PPP)©:
  
  
  The potential audience of the client is psychologically profiled by our experts, for assessing their needs during their online search cycle. This gives us indication of potential low-bid keywords, which continue to address such needs. For example, if you have a 'Real Estate' client, he would like to expose the ads to people searching for 'Real Estate'. However, these keywords can get very expensive to bid on. At the same time, someone searching for 'School Districts' or 'Moving Company' is also probably planning relocation and is looking for a house amongst other things. Advertising on such keywords for Real Estate can get high returns on low-bids. This helps bring down the overall average bid for the campaign.
  
  
• A/B Split Testing:
  
  
  Done to evaluate the effectiveness of -

    Different keyword, same text ads to common landing page.

    Same keyword, different text ads to same landing page.

    Same keyword, same text ads to different landing pages.

• Our Unique Visitor Convertibility Analysis©:
  
  
  Study of various metrics like look and feel of site, competitor advantage, ease of buying etc. based on the CPP© report, Finalized Keywords and the objectives of the campaign.
  
  
• Industry proven experience in Keyword Research:
  
  
  SEO Ranking India has done detailed keyword research for over 200 different clients for various online marketing campaigns.
  
  
• Dedicated account manager and team:
  
  
  We will have a dedicated team comprising of an account manager, account executive, copywriter and accounts in charge working for your project.
  
  
• Professional Ad copy writing for each Keyword:
  
  
  Our professional copywriters will write the ad copy of each ad for the campaign after studying various reports like campaign objectives, PPP© report VCA© analysis etc.
  
  
• Campaign monitoring and tweaking on a daily basis:
  
  
  We would be monitoring and making changes to your campaign specification on a daily basis.

 

This gives us indication of best performing combination. We drop the combinations that do not perform well thereby increasing the ROI of the campaign.

Get a free analysis and quote for the PPC Campaign Management Services for your site